About Us

At SIMO, we believe fashion is more than just clothing—it’s a medium for self-expression, a celebration of individuality, and a reflection of the times we live in. Guided by our core values of elegance, detail, and tailoring, we craft pieces  that transcend trends, offering a unique blend of modernity and timeless sophistication.

At SIMO, every piece begins as a dream—a vision that takes shape through imagination, exploration, and artistry. Conceived with the heart of an artist and crafted with the precision of a tailor, our garments transform from an idea to something tangible, held in your hands like a masterpiece.

Our brand envisions a world where elegance meets the avant-garde, redefining modern tailoring with meticulous attention to detail. Rooted in the interplay of sexuality and abstraction, we create garments that celebrate individuality through the tactile beauty of texture and the poetic allure of botanical influences. Each piece is a harmonious blend of contemporary sophistication and timeless craftsmanship, designed to empower and inspire confidence in every wearer.

Founded by an Edinburgh-based italiandesigner Cosimo Damiano Angiulli, SIMO THE LABEL is the embodiment of his creative vision and personal journey. After graduating with First Class Honours in Fashion from the University of Edinburgh, Cosimo launched the label to bring together his passion for sustainability, inclusivity, and timeless design. Drawing inspiration from his Italian heritage, his Scottish home, and the duality of human nature, Cosimo weaves together bold concepts with fine craftsmanship. His work celebrates the beauty of difference and the elegance of garments that transcend gender, time, and trend.